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Friday, September 28, 2018

Make Your Brand Matter: Marketing to Today's New Yorkers

The future of media and our economic preferences are moving away from consumption and ownership. This is evident by the countless consumer pop-ups and experiential activations, the rise of livestreaming and “influencer” economy, our preference to subscribe, not buy, and the increased rise of the sharing economy.

These changes of consumption change the very nature of what a consumer is and how a company must approach them. This calls for changes to the approach to marketing, messaging, and branding.
Friday 9/28, 2:00 PM - 4:00 PM
host: spoiled Media
where:spoiled NYC WeWork Office
12 E 49th St
18th Floor
New York, NY 10017 (map)
price:free
details & rsvp online
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