Mobile invite - click for emailed original
Friday, September 28, 2018 |
Make Your Brand Matter: Marketing to Today's New Yorkers |
The future of media and our economic preferences are moving away from consumption and ownership. This is evident by the countless consumer pop-ups and experiential activations, the rise of livestreaming and “influencer” economy, our preference to subscribe, not buy, and the increased rise of the sharing economy.
These changes of consumption change the very nature of what a consumer is and how a company must approach them. This calls for changes to the approach to marketing, messaging, and branding. |
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